CULTURE THAT MOVES US
Culture is at the core of every move we make at Rakuten India. It’s in how we solve problems, collaborate across teams, and make decisions that impact millions of people. It empowers people to bring their best, learn constantly, grow, and make work meaningful every day.




Shugi
Shugi is our promise to ourselves, to each other, and to the world. It is the set of values that guides every commitment we make: to empower businesses, act with integrity, prepare to succeed, commit fully, and thrive together as one team.





Through the Brand Concepts of Empowerment, Integrity, Professionalism, Commitment, and Teamwork, and our Five Principles for Success, we create a culture of action.
We continuously improve, delight our customers, move with speed, and never stop learning. Shugi is more than philosophy. It is how we design our work, how we build products, and show up for each other every day.
PRACTICES THAT KEEP US TOGETHER
Culture grows stronger when it’s lived together. That’s why we embrace Asakai and Shimekai.
These routines keep us connected across teams, offices, and geographies, and remind us that no matter how fast we move, we move as one team.


WORK THAT
TOUCHES LIVES
Business has a role to play in society. Through RISE - Rakuten India Social Empowerment (RISE), we support initiatives in education, sustainability, and community development. We aim to create lasting impact for the communities we serve and open opportunities for growth beyond the workplace.




PERSPECTIVES THAT
POWER INNOVATION
Innovation comes from seeing the world through many lenses. At Rakuten, everyone has a seat at the table. We build teams that reflect a variety of experiences and perspectives. Every voice is valued, inclusion is championed, and differences are embraced as a source of strength in achieving our mission.
Bring Your Curiosity.
Leave Your Mark.
Rakuten is a place of possibilities. We value curiosity, ambition, and dedication. Whoever you are, whatever story you carry, there is an opportunity for you here.
